People like humor, personality, interesting information, spins on certain issues, etc.
The problem with many businesses is they don’t have a brand tone. The brand doesn’t have any humanistic values that draw people in. They just fit into a giant army consisting of brands that also sound like robots.
Many businesses also make the mistake of undervaluing content marketing. They put it in the same category as advertisements and only look at the immediate impact of their content marketing efforts.
- HubSpot reports that 1 in 10 blog posts are compounding, meaning that the organic search traffic increases over time.
- Compounding blog posts attribute 10% of blog posts but generate 38% of the blogs total traffic.
- Over its lifetime, one compounding blog post generates as much traffic as six regular blog posts.
- Now take into account that 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
Perfecting your content marketing is essential if you want to survive the digital revolution!
So Why is Content Marketing Important?
Imagine that we are giving you a choice for what you can do for the next two hours;
The first option is to watch a greatly reviewed comedy starring Will Ferrell and Adam Sandler.
The second option is to listen to a really old, boring; monotoned man read his autobiography out loud about how he became rich from an inheritance from his uncle.
I know which one I would pick!
Let’s work together
If you are interested in learning more about our services and how we may help your business or organization, we would be happy to set up a 30-minute consultation.