Content Marketing

So Why is Content Marketing Important?

AVERAGE ROI OF EMAIL MARKETING $

OF PEOPLE SAY THEY USE FACEBOOK FOR PROFESSIONAL PURPOSES

NEW ARTICLES ARE POSTED ONLINE EVERY DAY

AS MANY CUSTOMERS WOULD RATHER WATCH A VIDEO ABOUT A PRODUCT THAN READ ABOUT IT

People like humor, personality, interesting information, spins on certain issues, etc.

The problem with many businesses is they don’t have a brand tone. The brand doesn’t have any humanistic values that draw people in. They just fit into a giant army consisting of brands that also sound like robots.

Many businesses also make the mistake of undervaluing content marketing. They put it in the same category as advertisements and only look at the immediate impact of their content marketing efforts.

Consider this:

  • HubSpot reports that 1 in 10 blog posts are compounding, meaning that the organic search traffic increases over time.
  • Compounding blog posts attribute 10% of blog posts but generate 38% of the blogs total traffic.
  • Over its lifetime, one compounding blog post generates as much traffic as six regular blog posts.
  • Now take into account that 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Perfecting your content marketing is essential if you want to survive the digital revolution!

So Why is Content Marketing Important?

Imagine that we are giving you a choice for what you can do for the next two hours;

The first option is to watch a greatly reviewed comedy starring Will Ferrell and Adam Sandler.

The second option is to listen to a really old, boring; monotoned man read his autobiography out loud about how he became rich from an inheritance from his uncle.

I know which one I would pick!

So why is it so hard to find a great Content Marketing Service?

A Great Content Marketing Service must have the traits of a:

  • Polished Journalist who can captivate an audience through the voice and their style. Their writing must engage with people, and that is not an easy skill to develop
  • Data-Driven Marketing Analyst who thinks analytically and uses the correct metrics to determine proper goals and key performance indicators.
    They are able to turn a large piece of data into a usable asset.
  • Marketing Strategist who can create a strong systematic marketing strategy with the proper tactics needed to execute the strategy

Basically, stumbling upon a great Content Marketing Agency is incredibly hard.

Given our current market, stumbling upon a Great Milwaukee Content Marketing Agency is like finding a unicorn in your backyard.

Lucky for you, you’ve found the needle in the haystack. Hint: Us!

We Offer More Than Just Than
“Different Kinds Of Content”

OUR CONTENT MARKETING SERVICES INCLUDE:

Content Strategy & Panning

Video Creation & Marketing

Email Marketing

Content Creation

Content Amplification

Guest Posting and Content Syndication

Media Relations and Digital PR

Website Copy Writing

Milwaukee Content Marketing
The Black Raven Media Way

The First Step:

Perform a Content Marketing Audit

The Second Step:

Develop a Content Marketing Strategy and a Content Plan

The Third Step:

Create Content that Resonates with Your Target Audience

The Fourth Step:

Transform and Repurpose the Content using Different Mediums such as Videos, Articles, Blog Posts, Social Media Posts, Webinars, Infographics, E-books, and More

The Fifth Step:

Use Data to Optimize Content for Search Engines

The Last Step:

Carefully Analyze Goals, Key Performance Indicators, and Metrics to Optimize Content Strategy and Plan while Reaching Out to Our Extensive List of Contacts to Amplify the Content

Let’s work together

If you are interested in learning more about our services and how we may help your business or organization, we would be happy to set up a 30-minute consultation.

 

(262) 989-0604

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