Branding and UX

If You’re Not a Great Brand,
You’re Just Another Company

Branding is a tricky component of marketing, well at least it used to be before the digital age. The digital revolution has already changed branding forever. Many traditional branding components have been swept under the rug and have been replaced (for the most part) by new concepts that revolve around inbound marketing methodology.

Powerful branding methods and strategies that are needed to be successful in this day in age include UX design, connecting with customers through entertaining content, and guiding them through each digital touch-point. All of these methods put things like “crafting a perfect mission statement” and “building a strong brand portfolio” to shame.