Building a digital marketing strategy for home builders is not unlike home builders building a home. Let us walk you through what to expect during marketing strategy construction.
Step One: Get a marketing strategy consultation.
They say the first step is the hardest. As with anything in life, making the decision to ask for help is difficult. Rest assured that at Black Raven Media, we make the process as easy for you as possible. Start by reaching out to us to request a free consultation. During this meeting, we perform a comprehensive marketing audit.
Just like your prospective homebuyers do their due diligence by calling area builders, researching their potential location, and visiting model homes, we encourage our clients to do the same. Once you find the perfect marketing strategist, as homebuyers do, you can start discussing the vision you have, what your goals are, and how you’d like to achieve them. Once everyone is on board, a contract is signed and the building begins!
Step Two: Develop a Content Marketing Strategy and a Content Plan
The number one problem we see when builders come to us is that they don’t have a brand tone. We understand why. A home builder, like any entrepreneur, starts a home building company because they know how to build homes. They didn’t get into the business to deal with writing blogs, posting and creating social media content, or learning the latest search engine algorithm.
Luckily, we did. Similar to your project managers, our development staff completes a thorough blueprint. By getting to know the human side of your company (you!), we construct a brand tone based on your values and personality. The uniqueness of your brand tone is what separates you from the pack, letting your homes and business shine.
Step Three: Create Content that Resonates with Your Target Audience
After we’ve signed all the contracts and established the plan, our team begins laying the foundation for your marketing campaign. This is the part of the process where you start to see everything coming together. For your clients, and ours, this step fills you with excitement and anticipation of the finished product. While you may be eager for things to move full steam ahead, remember that building a strong framework is crucial to the success of your home. We apply the same philosophy to our content campaign.
During this step, we transform and repurpose the original content using different mediums such as blogs, webinars, infographics, videos, and articles. We use data and analytics to carefully monitor the results, and then we tweak them as needed to expand your presence and increase your conversions, as builders do with a punch list.
Step Four: Analyze Goals, Key Performance Indicators, and Metrics
By this time in the home building operation, you and your clients have learned how to communicate with each other and they know what results to expect from you. It’s the same for builders working with Black Raven Media. We continuously optimize your content strategy while utilizing our extensive list of contacts to amplify your campaign results and building equity in your business.