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Are you satisfied with your sales? Do new leads pour in? If your phone isn’t steadily ringing, don’t panic. We have the answer to increasing leads and sales. Our 4 marketing ideas for remodelers in 2020 will help you grow your business year after year! 

Website

By now you know the importance of having an online presence. A professional website allows your customers to connect with you anytime. Studies show that a staggering 92% of consumers view remodelers websites before deciding which one to hire. That’s right. Without a website, you limit yourself to the leftover 8% of potential clients. Moreover, ¾ of consumers viewing your website say they judge a company’s credibility based entirely on the website design. 

When building your website, consider these factors: 

  • Function: Ease of use is the most significant factor for consumers. 
  • Speed: If a web page does not load within 3 seconds, the majority of users leave the site. 
  • Mobility: In 2018, 52.2% of all online traffic came from a mobile device like a phone or tablet. 
  • Security: Almost 95% of page one Google results are secure https sites. 

Search Engine Optimization

Google receives 63,000 searches per second. That’s 5.6 billion searches per day! Almost half of all internet users report clicking on one of the first three results listed. To stay competitive, your company needs to invest in professional SEO. These trained experts define your product or service and target your prospective customers through a specialized keyword strategy. 

During SEO, create a clear message including:

  • The purpose of your site
  • Critical inbound and outbound links
  • Keyword incorporation

Local Ranking

Shoppers in the United States execute almost 2 million searches for contractors every month. Incorporating a local SEO plan into the entire content design allows you to reach more customers in your specific service area. Additionally, by narrowing your local market, the quality of leads improves. 

Ranking in Google’s Local Pack, a section of Google’s search results that shows the local business related to your query, requires search engine optimization. Your site will not rank without it. 

Helpful tips to increase your local rank: 

  • Claim and complete business listings
  • Get reviews
  • Create local content

Social Media 

If you think you don’t need social media to run a successful remodeling business, you’re wrong. Social media profiles enhance the message given on your website. It allows you to interact with customers and leads and is free advertising. Without a Google My Business page, your SEO suffers and your website will never rank in the Local Pack. Consistent posting engages followers, building a network of supporters of your company. 

Tips for a Successful Social Media Campaign:

  • Complete profiles 
  • Ensure correct contact information
  • Post regularly

Black Raven Media LLC


For more than 20 years, Black Raven Media, LLC has helped hundreds of home building and remodeling companies in terms of their marketing needs. From the creation of stellar advertising campaigns, media buying, and digital superiority, no other marketing firm can match the skill and expertise of BRM.