As a consumer, you’ve used the internet enough to know that blogs are everywhere – recommending products and services. As a business owner, you know blogging is a critical tool for recommending your company. What if we told you there was a way to use another company to improve your online presence? Let us introduce you to Guest Blogging. 

 

What is Guest Blogging, you ask? Also referred to as Guest Posting, Guest Blogging is a method used by the owners of blogs to increase traffic to their sites. Guest bloggers write content for other, similar blogs in their industry. In exchange, they receive links to their own blogs and an opportunity to promote their own names and blogs in their chosen industries.

 

Benefits of Guest Blogging

 

Guest blogging offers benefits to the guest and hosting company. By sharing your expertise, you position yourself as an industry expert while creating a network of trustworthy professionals. As a guest blogger, you will see increased traffic back to your website and develop domain authority by linking to highly recognized domains – all while building credibility with consumers and relationships with industry peers.

 

How Guest Blogging Works

 

High-quality blogs are meant to educate your audience about topics relevant to your business. Be sure the article you’re writing is clear and concise. Include an internal link back to the host company’s website, as well as pertinent links to your website. End each blog with a call-action that results in reader engagement such as asking for a comment or encouraging shares. Promote your guest blog across your social media platforms.

Take a look at this example:

 

Jewell Homes Basement Remodeling

Jul 22, 2019 | Debra Lopez Public Relations | 3 comments

 

It wasn’t that long ago that basements were used for storage and doing laundry. They were often dark, dingy spaces filled with boxes of holiday decor and cobwebs. As families grew or siblings could no longer share a bedroom without fighting, make-shift bedrooms were created. Sometimes this meant strategically placing a bed in the empty area and throwing up curtain walls. This was the beginning of basement remodeling. 

Our client, Jewell Homes, a Milwaukee-based custom home builder, received repeated calls from homeowners inquiring about basement remodeling. To meet the growing need of the community, they launched their own remodeling division with a primary focus on kitchens, bathrooms, lower-levels, doors, and windows. They’re now sharing the latest trends in lower-level renovations and basement remodeling. 

 

 

Our sister company, Debra Lopez Public Relations, wrote this informative blog about the launch of a remodeling company. As a guest blog post on Black Raven Media’s blog, links to both websites are shared, moving BOTH companies up in SEO rankings. 

 

If you’re interested in having a guest blogger for your home building or remodeling blog, contact Black Raven Media, LLC. For more than 20 years, Black Raven Media, LLC has helped hundreds of home building and remodeling companies in terms of their marketing needs.  From the creation of stellar advertising campaigns, media buying, and digital superiority, no other marketing firm can match the skill and expertise of BRM.